KAIJA (kai-a) SWIM is a female-led luxury swimwear brand, that specialises in minimalist silhouettes. Luxurious bikinis and one-pieces made for women who value style, quality, and sustainability. Driven by a vision to redesign wardrobe essentials, where statement collections meet signature pieces. With conscious living at the forefront.
Founded by model, entrepreneur and creative director Holly Hawkins-Smith in 2023. With a collection of swimsuits celebrated for their cut and fit. Her passion for the industry, combined with a keen awareness of the lack of sustainable swimwear in the market, led her to create KAIJA SWIM. Kaija forms the basis of the modern woman’s swimwear wardrobe; versatile and wearable yet rooted in modernity with a sophisticated ease. We support traditional and responsible methods of manufacture, both in our Italian Ateliers and our Bali workshops.
The transition from Model and designer muse to Creative Director of her own brand was a natural one, fuelled by a longtime obsession with design and art, an authentic and meticulous attention to detail, and a distinctly luxurious sensibility that ignites the imagination.
At Kaija we’re redefining women’s swimwear with bikini tops that blend style, comfort, and versatility. Whether you’re headed to the beach, lounging poolside, or styling them with jeans for an effortless streetwear look, explore a wide range of bikini top styles including triangle bikini tops, bandeau bikini tops, halter bikini tops, and push up bikini tops for added lift and support. Each piece is designed and made between London, Italy and Bali.
Her vision for the brand “sustainable, iconic, perfect fit” for women who want to feel sexy and classy, equally. Highlighting the beauty in modern femininity through timeless silhouettes, iconic cuts and ethical production. Swimwear that will empower women, make them feel confident in who they are, anywhere in the World.
Today the brand offering includes ready-to-wear bikinis, swimsuits and timeless jewellery pieces.
FEATURED IN
“This newly launched sustainable swimwear brand comes with chic cut-outs, one to keep on your radar for summer” – VOGUE
